Home Business & Tech Black Friday Shopping Comes to Kigali

Black Friday Shopping Comes to Kigali

by Denyse Tuyishime
12:10 pm
Shoppers online will enjoy huge discounts of up to 70% this Black Friday

Shoppers online will enjoy huge discounts of up to 70% this Black Friday

Shopping online is getting more interesting as attractive discounts are underway this festive season.

Black Friday, an annual shopping extravaganza held every November in different countries is for the first time coming to Kigali.

Shoppers using Jumia market an online platform to order for several products will get a discount of up to 70% for every item they will order between November 28 and December 2.

The products on sale will include electronics, mobile phones, household items on top of fashion and kitchen items.

According to Jumia, different payment methods will be available for facilitating transactions.

“I am very excited about the idea,” Belinda Umulisa, a regular Jumia client, told KT Press. “Last time I bought a beautiful watch online and I realized the company’s products are of good quality. My only worry; people will fight for products during the Black Friday because our market is hungry for quality.”

The term “Black Friday” is traced to the United States in 1960’s. It is a Friday after the Thanksgiving Day in US (fourth Thursday of November).

On that day in 1960, a huge number of shoppers in Philadelphia flocked to the markets, causing traffic accidents. Police Department then referred to the day as Black Friday.

With time, the day in several countries was confused to the shopping for Christmas, where several shops offer discounts especially on gifts.

It shifted from one to ten days scheme as it was crossing US to some European countries and later, to Africa.

Jumia, the event organizer is a Nigerian based online shopping platform founded in 2012 for a wide range of electronics, fashion, home appliances and children’s items. So far, Jumia has warehouses in many countries other than Rwanda including; United Kingdom, South Africa, Egypt, Morocco, Kenya, and Uganda.

Recently Jumia fused with Kaymu an online shopping platform.

“I can’t wait for this big event; I am going to budget for it. With this promotion it will be a real ‘Black Friday’ for there will be a jam in delivery,” John Kalisa from Kigali told KT Press.