The Best of Rwandan Flowers at the Netherlands Trade Fair

Rwandan flowers are featuring at The Netherlands, world’s biggest flower market place and the largest contributor to country flower exports (98%).

The 10th International Floriculture Trade Fair (IFTF) will last for three days bringing together the world’s floriculture industry, to promote fresh flowers and plants, while aiming at increasing production and consumption.

A delegation of two Rwandan flower growing companies (Bella Flowers and Bloom Hills) is attending this event.

Mr. Shungo Harada, the Managing Director of Bloom Hills Company said that their participation will give them an opportunity “to interact with buyers, learn about prevailing market trends and understand the dynamics in the floriculture auction market.”

Cynthia UWACU, the representative of National Agiculture Export Developmet Board (NAEB) who accompanied Rwanda’s exhibitors at IFTF 2019 believes that the fair is an opportunity to create international market linkages between Rwandan roses, summer flowers producers and international buyers.

“We are here to create awareness of the ‘Rwandafresh’ brand on the global market,” she said.

Participants also expect to draw lessons about “flower branding and tourism” from the Netherlands and replicate in Rwanda.

The delegates’ participation in the IFTF 2019 will be guided by the vision “Enhanced Sales through Flower Branding and Tourism”.

In the Fiscal Year 2018/2019 from July 2018 to June 2019 Rwanda exported 632,318 kilograms of flowers fetching $ 3,145,577.

The current production acreage of flowers in Rwanda is targeting to be expanded from 40 hectares to more than 500 hectares in 2050.

This year, Rwanda will be participating in IFTF for the third time.

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