Rwanda Coffee Penetrates Nigerian Market

An official shows the new brand of Rwandan coffee  while another sips coffee

JR Limited Company – a Nigerian coffee company has signed an open ended deal to export Rwandan coffee.

The deal was signed between officials of the company and Rwanda Farmers Coffee Company (RFCC), which changed their brand from Gorilla Coffee to JR coffee.

According to RFCC sales and marketing manager Eric Rukwaya, “the new coffee brand name will increase its consumption in Nigeria, West Africa and give us access to other intercontinental markets because JR is a famous coffee company.”

In this agreement, RFCC will have to supply coffee in accordance to the demand.

At the very beginning, RFCC will supply the first lot of 4 tons of roasted coffee on June 1, a deal which is worth $ 20,000.

The Chief Executive Officer of JR Limited Olawale Rotimi Opeyemi told the media on Thursday that Nigeria with its 200 Million people depends on imports in coffee.

“Rwanda is among the best five countries in the world that produce best coffee, so your coffee is welcome in my country,”Opeyemi said.

According to the both officials, this partnership is renewable.

In February this year, National Agriculture Export Board (NAEB) indicated that an annual coffee export revenues increased to $64.1 million (about Rwf55.3 billion) in 2017 compared to $58.5 million earned in 2016.

The previous report from NAEB also indicated that, the global market price of coffee is averaged at $3.7 per kilo between November and December in 2017.

 Meanwhile, 1,803,419 kilograms of coffee were sold last year compared to 1,441,415 kilograms that was sold in 2016.




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